Internet marketing is a must in today’s world when you have a business. If you have a business you must have a website to be competitive, and if you’ve got a site you have to be doing your fair share of internet marketing. Search Engine Marketing could employ to two aspects of internet marketing. The first facet is internet marketing as a whole, which is called search engine marketing-that is-finding that the best way to attain your market depending upon what they hunt for in the research engines-typically Google, MSN, and Yahoo. Search engine marketing refers to the highly manipulated facet of marketing through search engines. Examples of what is SEM could be all from”sponsored listings” on search engine results pages to cover per click campaigns (where advertisers bid on how much they will pay each client click through to their sites at a fantastic place in the search results of a specific keyword ). The upside to SEM is it may give positive results almost immediately, while the downside remains that you have many cases-pay dearly for it. Continue reading